Building Leaders, Building Robots
The Robo Vikes decided it was time for a reinstatement of the team’s branding which meant Team 4206 needed to make a series of changes to the logo, slogan, and mission statement. The team met with a select group of undergraduate marketing students at UTA who gave insight and new knowledge to the team. They said that we needed a new fresh modern logo and a catchy slogan which is necessary as it would further brand our team. The logo was a welcomed change for many since it has a simplistic and modern design. To go along with the updated logo a new slogan was created to capture the important values of the team into a short phrase.
The marketing students also met with our marketing mentor, Mr. Araujo, who helped the team gather some ideas on how to create a new slogan that would capture the values of the team. The slogan was created to represent things that the team stands for including fostering leadership, good sportsmanship, and a hardworking mentality.
During the marketing meeting some ideas were presented such as having a shorter
mission statement that could be printed on a shirt and used in various other ways for branding. Another idea presented was having a Latin translation of the slogan similar to the motto of our school. The slogan, “Building Robots. Building Leaders.” can be translated into Latin, “Exstruens machinas. Extruens duces.” This slogan has a similarity with the Nolan mission statement, “Esto Dux” which means be a leader. The idea is that people will make the connection between “Duces” and “Dux” which will help people remember it easier and hopefully spark future student’s interest in the Robovikes. Having a short and to the point slogan was the goal of the students working on this project.
After a lot of discussion between the marketing team, they decided to go with “Building Robots, Building Leaders” slogan and the new revised logo. This creation of the slogan was needed since the team did not have one and every mentor that comes and speaks to us mentioned that we need a slogan. So the marketing team went to work and came up with the new slogan that can be used on many things. Some examples could be printed on a t-shirt, printed on a new banner for the team that we would bring to competitions, posted on social media, and having the slogan on the robot itself.